Social networks encourage more transparent communication, meaning that consumers are more critical and better informed. Furthermore, younger generations entering the professional world are attaching more and more importance to the values of the companies for which they work and the general public is committed to ending unethical behaviour.
Based on this modern reality, companies are increasingly aware of the importance of having a strong and consistent corporate culture, particularly one that is based on corporate values. Certified Top Employers consistently work to integrate the organisation’s core values into their business strategy. I’m sharing some of the essential reasons why you should integrate these values into your HR strategy.
- Demand for various communication channels
Our research results from the Top Employers Certification Program in Spain and throughout the world show that a variety of channels are used to communicate the mission, vision, and values of a company to employees. Some of the more internal communication tools are used to facilitate corporate meetings, road shows, bulletin boards, Intranet, magazines, videos, or codes of conduct. - More engaged employees
Among the 55 companies that have received a Top Employers Certification in Spain, it is common to see a focus on the company values in welcome documents and/or in leadership workshops. This develops even further with original formats, depending on the company specifics, including contests or awards related to celebrating corporate values. In this way, you can create more engaged and dedicated employees. - Accelerated results
It is also common and beneficial to link corporate values to performance appraisals or career maps, which clearly demonstrate the growing importance of strategic values in organisations in countless industries. In turn, this will lead to an acceleration of your strategy outcome by having your entire staff focused on acting in accordance with these key values. - Top priority for Certified Top Employers
Additionally, aspects of the business strategy that are related to company core values, such as employee engagement, leadership development, and cultural change management, have become one of the three top priorities for Certified Top Employers. - Your diverse employees
Another important fact to consider when discussing company core values is that 96% of Top Employers provide their management with formal information about the broader mission, vision, and values of the company. In 91% of these companies, these fundamental elements of the business are communicated to managers, while in 69% of the companies, these ideas are communicated to other employees as well. Think about all of your staff members when communicating your core values!
I would love to hear your thoughts on this increasingly important subject, so please let me know in a comment below: How do you integrate your company’s core values into the heart of your business strategy?
