HR Insights Blog

Are you interested in HR related topics? Our blogs contain recent trends, professional opinions, case studies and more. Benefit from our knowledge and experiences in HR for many years.

Samantha Crous

Samantha joined the Top Employers Institute in 2007. She has a background in publishing, marketing and communications and works closely with the University of Cape Town Graduate School of Business as the programme director for the Executive Education Employer Branding Course. She lives together with her husband and their two sons in Cape Town.

Recent Posts

Top Employers in Africa are embracing technology to maximise HR strategy

Posted by Samantha Crous on Tue, Jan 27, 2015

The last decade has seen a leap in the use of technology by business to fast track employees and to build corporate culture and loyalty across borders, according to research from the Top Employers Institute.

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What the future of HR and Technology looks like

Posted by Samantha Crous on Wed, Jan 7, 2015

What will be the major technology trends and challenges facing the HR world in 2015? Karen Higgingbottom wrote: Last year, the HR technology buyer began to really get in touch with their end users and look for technology designed to support people, not just processes, says Steve Parker, head of business transformation at Achievers. “This meant moving away from the outdated but consolidated offerings that employees, managers, and executives used only when they had to such as HR “self-service” to providing tools that people used because they want to – technology designed to engage and help people be more productive.”

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Topics: Leadership Development

What do Top Employers in Africa 2014 say

Posted by Samantha Crous on Wed, Jun 18, 2014

While challenges abound for any company extending its reach into Africa, The Top Employers Africa 2014 Certification Programme shows that HR plays a vital role in bridging gaps and ensuring that both business and employee needs are met. The Top Employers Africa 2014 Certification results published today shows that leading employers in Africa continue to invest heavily in developing their people and that this is a key part of their growth strategy on the continent.

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Topics: Culture

Communicate with your staff via Social media

Posted by Samantha Crous on Tue, May 13, 2014

Social media is becoming more and more pervasive and has already been entrenched as a tool for external marketing. But what about internal communication? New research shows it might be groundbreaking there as well.

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Topics: Culture, Employer Branding

Three key principles Top Employers live by

Posted by Samantha Crous on Wed, Apr 30, 2014

Top Employers win top talent through the implementation of a few simple principles Research and experience is showing that employers of choice manage to attract and retain top talent by sticking to a few simple principles and embedding them throughout the company. It's in their DNA.

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Topics: Career & Succession management

New trends in talent management for 2014

Posted by Samantha Crous on Wed, Oct 30, 2013

A number of key trends in talent management have been identified following our global research into the world’s leading employers – and business leaders will have to adapt rapidly to stay on track.

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Topics: Workforce planning & Talent strategy

Who are the Top Employers South Africa 2014?

Posted by Samantha Crous on Tue, Sep 3, 2013

On 29 August 2013, the Top Employers in South Africa and Top Employers Africa were Certified at Gallagher Estate, Johannesburg amongst a 550-strong audience of the country’s leading brands, business and HR executives. The glamorous event, hosted by the Top Employers Institute and emceed by Vusi Thembakwayo, is the largest Certification Dinner at the Institute to date. The event is a culmination of months of rigorous research, validation and auditing into the conditions employers created for their people to grow and develop, as framed and managed by HR policy. Congratulations to all the certified employers.

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Corporate travel policies to improve your organisation’s carbon footprint

Posted by Samantha Crous on Wed, Jul 31, 2013

By simply focusing on reducing corporate travel, organisations can make a significant contribution to reducing their carbon footprint, and play their part in the environmental movement, writes Samantha Crous. According to the *Trends in global CO2 emissions: 2012 Report, global carbon emissions increased by 3% in 2011. It goes on to report that “the top 5 emitters are China (29%), the United States (16%), the European Union (EU27) (11%), India (6%) and the Russian Federation (5%), followed by Japan (4%).”

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Topics: Workforce planning & Talent strategy

Who are your brand ambassadors?

Posted by Samantha Crous on Wed, Jun 26, 2013

As advertising spend the world over declines, employees are stepping into the gap as the new brand ambassadors for their companies and investment in HR is becoming paramount. brandambassadors-mindthegap Trust in business doesn’t work the way it used to. Consumers no longer want to be told what or who to trust; they want to discover it for themselves. And with the rising influence of social media, crowdsourcing and citizen journalism, a generation of consumers are now empowered to interact actively with brands and make up their own minds.

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Topics: Employer Branding